Looking over both of these 'Film Idents' I feel that they are both powerful symbols of film and media alike of our time. Both of these companies are widely recognised for their idents showing that they must be successful in what they are trying to achieve, however they have been revised over the years to suit the films and the audience that will watch the film.
If you look deeper into both of the idents you might recognise their similarities like powerful, orchestral music and shiny, 3D lettering. This gives the audience a perspective on the film already that it's going to be amazing and brilliant due to the sheer power that the idents give off. Also they are both just over 20 seconds long, for a logo on anything else it can be considered too long. But for 'Film Idents' it seems just the right amount of time. If it was to be shorter then it doesn't have as much impact on the audience and their beliefs for the upcoming feature film.
On the other hand you have smaller film companies, who's idents are alot less extravagant, take Film 4 as an example:
On the other hand you have smaller film companies, who's idents are alot less extravagant, take Film 4 as an example:
Instead of a big, golden animation, Film 4 went with a simple 'live action' formation of the corporate logo (This is also a version of the Channel 4 company logo, the formation of a number for with separate parts). It's also considerably shorter in time and the music is alot calmer than it's big Hollywood counterparts. This gives the reader a much more relaxed approach to the film they will view.
No comments:
Post a Comment